The Secrets of Advertisment

Techniques
           Many techniques are used in advertising. Two of the techniques that the commercial below focuses on are Emotional appeal and Transfer. Emotional appeal gives us a feeling of of happiness, sadness, and other feeling. This is effective because it appeals to your emotions happy, sad, mad etc.Transfer connects a product with a positive image,lifestyle, or idea.This is also effective because you might want to be like the baby when he is having the time of his life. As you can see both Emotional appeal and Transfer are used in commercials to make you wnt the product and laugh. In the commercial emotional appeal shows at the end when the baby is having a party and other events, this might make you laugh. Transfer is used at the end when the baby is having the time of his life in many events. Emotional appeal is a good technique because the emotions like laughter and sadness are very persuasive because sadness makes people think about what would happen. Happiness makes people laugh or smile and this can have then buy your product.

            Opinion
I like this commercial because it makes me happy and puts a smile on my face. The transfer part of the commercial makes me think if i get the product I can do all the things that the baby did.The target audience could be people who want to save money. Also the target audience could be people who want to save but use most of the money. I think that the target audience would like this commercial because there is humor behind saving money by blowing it. I think this commercial made a lot of money because of the humor from the baby in the commercial. There are other Etrade commercials commercials with this baby and I think these commercials will keep making money. I think that if this commercial keeps making money as long as they keep the baby and tell the truth about the product. I know that Etrade works because my Aunt has Etrade because she wants to save as much money as possible. My Aunt save an enormous amount of money when she started with Etrade. The baby in these commercials tells you a lot about this product so that you are happy about with Etrade.

Top Five Emotional Appeal Commercials.(Don't read the bold before reading the last paragraph)
Emotional appeal is shown when the cheetah goes after the man instead of the car. This is humorous because when other people get hurt we find it funny. 
Emotional appeal is shown when the baby inside the baby room says that he is speed dating. Emotional appeal is shown when everyone is fighting while whispering because of they are arguing about" cream or cookie"  This is humorous because people fighting the way they are fighting is funny because they are all whispering. Emotional appeal is shown when the kid in the back of the car asks" where do babies come from."  This is humorous because the parents reaction is that he didn't want to know what he knew. Emotional appeal is shown when the baby gets sling shot and takes the Doritos right from the kids hand .This is humorous because when the baby gets sling shot he knows what to do like he did it before.

Top Five Transfer Commercials
(Don't read the bold before reading the next paragraph) 
 
Transfer is shown when the little girl is dancing with the bears.  This is transfer because the kid is dancing with teddy bears and it isn't telling you and thing about the cereal.Transfer is shown when Ana Gasteyer is talking about how she lost weight in a song.  This is transfer because it shows how much weight she lost. Transfer is shown when the women talks about losing weight with many other people.  This is transfer because it is talking about women losing weight and believing in yourself.Transfer is shown when the women are talking aboutlosin weight when it isn't affecting their diet.Transfer is shown when the women is singing about how people should believe in each other and themselves. This is transfer because she is saying that you can lose weight if you want. 

Challenge 
If you didn't already look at each video and find where the techniques are used. answer all the videos without looking at the bold for the answer.  Also tell me how I did in the comments and write your answer in the comments as well. I hope you enjoyed my blog and the videos. For more information about Emotional appeal and Transfer commercials look at the links below.
1. Emotional appeal commercial#1
2. Transfer commercial#1
3. Emotional appeal commercial#2
4. Transfer commercial#2